Name: Marketing Strategy: A Decision-Focused Approach
Price: 1805.95 DKK
Availability: InStock
Author: Orville Walker
ISBN: 9780078028946

Marketing Strategy: A Decision-Focused Approach af Orville Walker

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1.805,95 kr.

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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Sprog:
Engelsk

ISBN:
9780078028946

Forlag:
McGraw-Hill Education - Europe

Indbinding:
Paperback

Sideantal:
384

Udgivet:
16. marts 2013

Udgave:
8

Størrelse:
205x256x15 mm.

Vægt:
684 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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