Name: Marketing Strategy: A Decision-Focused Approach
Price: 693.95 DKK
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Author: Orville Walker
ISBN: 9781259010903

Marketing Strategy: A Decision-Focused Approach af Orville Walker

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

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Sprog:
Engelsk

ISBN:
9781259010903

Forlag:
McGraw-Hill Education

Indbinding:
Paperback

Sideantal:
384

Udgivet:
16. maj 2013

Udgave:
8

Størrelse:
253x202x12 mm.

Vægt:
668 g.

Leveringstid: Ukendt - mangler pt..

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

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