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Bag om Measurement in Marketing

Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

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Sprog:
Engelsk

ISBN:
9781800436312

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
240

Udgivet:
12. september 2022

Størrelse:
237x161x21 mm.

Vægt:
480 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 11. december 2024

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Forlænget returret til d. 31. januar 2025

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Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.

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