Udvidet returret til d. 31. januar 2025

Negative Political Advertising - Karen S. Johnson-Cartee - Bog

- Coming of Age

Bag om Negative Political Advertising

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805808346
  • Indbinding:
  • Hardback
  • Sideantal:
  • 332
  • Udgivet:
  • 1. april 1991
  • Størrelse:
  • 152x229x22 mm.
  • Vægt:
  • 703 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Negative Political Advertising

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Brugerbedømmelser af Negative Political Advertising



Find lignende bøger
Bogen Negative Political Advertising findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.