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New Challenges to International Marketing - Tamer Cavusgil - Bog

Bag om New Challenges to International Marketing

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848554689
  • Indbinding:
  • Hardback
  • Sideantal:
  • 432
  • Udgivet:
  • 20. Februar 2009
  • Størrelse:
  • 152x229x24 mm.
  • Vægt:
  • 776 g.
  • 2-4 uger.
  • 28. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af New Challenges to International Marketing

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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