Name: New Global Marketing
Price: 2070.95 DKK
Availability: InStock
Author: Johny K. Johansson
ISBN: 9781516527076

New Global Marketing af Johny K. Johansson

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8-11 hverdage
2.070,95 kr.

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Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.

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Sprog:
Engelsk

ISBN:
9781516527076

Forlag:
Cognella, Inc

Indbinding:
Paperback

Sideantal:
578

Udgivet:
27. december 2017

Udgave:
2

Vægt:
525 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.

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