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indgår i Key Issues in Marketing Management serien

New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Bag om New Horizons in Arts, Heritage, Nonprofit and Social Marketing

This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138118270
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 22. maj 2017
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 453 g.
  • 2-4 uger.
  • 18. december 2024
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Beskrivelse af New Horizons in Arts, Heritage, Nonprofit and Social Marketing

This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.

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