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New Venture Strategy - Dean A. Shepherd - Bog

- Timing, Environmental Uncertainty, and Performance

Bag om New Venture Strategy

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761913535
  • Indbinding:
  • Hardback
  • Sideantal:
  • 120
  • Udgivet:
  • 20. august 1998
  • Størrelse:
  • 229x152x13 mm.
  • Vægt:
  • 310 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af New Venture Strategy

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal
Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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