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Nike Culture - Robert Goldman - Bog

- The Sign of the Swoosh

Bag om Nike Culture

Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761961499
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 22. december 1998
  • Størrelse:
  • 192x233x11 mm.
  • Vægt:
  • 464 g.
  • 2-4 uger.
  • 18. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Nike Culture

Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.

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