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On The Origins of Self-Service - Franck (University of Toulouse Cochoy - Bog

af Franck (University of Toulouse Cochoy

indgår i Routledge Studies in the History of Marketing serien

On The Origins of Self-Service af Franck (University of Toulouse Cochoy
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Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367872601
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 12. December 2019
  • Størrelse:
  • 233x155x19 mm.
  • Vægt:
  • 384 g.
  • 2-3 uger.
  • 9. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in

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