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Organizational Design for Marketing Futures - Roy Hayhurst - Bog

af Roy Hayhurst

indgår i Routledge Library Editions: Management serien

Organizational Design for Marketing Futures af Roy Hayhurst
Bag om Organizational Design for Marketing Futures

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815370055
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 10. April 2018
  • Størrelse:
  • 225x147x19 mm.
  • Vægt:
  • 380 g.
  • 8-11 hverdage.
  • 24. September 2024
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This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

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