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People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt - Martin Butler - Bog
- Indbinding:
- Paperback
- Sideantal:
- 252
- Udgivet:
- 1. August 2005
- Størrelse:
- 148x14x210 mm.
- Vægt:
- 331 g.
- 2-3 uger.
- 24. Juli 2024
På lager
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Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Brugerbedømmelser af People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
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