Vi bøger
Levering: 1 - 2 hverdage

Perceived Brand Localness - Jorg Igelbrink - Bog

- An Empirical Study of the German Fashion Market

Bag om Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658287665
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 3. december 2019
  • Udgave:
  • 2020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 19. marts 2025
På lager

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Perceived Brand Localness

Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Brugerbedømmelser af Perceived Brand Localness



Find lignende bøger
Bogen Perceived Brand Localness findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.