Perspectives in Marketing, Innovation and Strategy

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Paperback
18. december 2024
437,95 kr.

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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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Sprog:
Engelsk

ISBN:
9781032574868

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
254

Udgivet:
18. december 2024

Størrelse:
156x234x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 18. december 2024

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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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