Udvidet returret til d. 31. januar 2025

Persuasive Advertising - J. Armstrong - Bog

- Evidence-based Principles

Bag om Persuasive Advertising

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403913432
  • Indbinding:
  • Hardback
  • Sideantal:
  • 388
  • Udgivet:
  • 26. maj 2010
  • Størrelse:
  • 182x249x32 mm.
  • Vægt:
  • 766 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Persuasive Advertising

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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