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Pioneers in Marketing - D.G. Brian (Quinnipiac University Jones - Bog

- A Collection of Biographical Essays

af D.G. Brian (Quinnipiac University Jones

indgår i Routledge Advances in Management and Business Studies serien

Pioneers in Marketing af D.G. Brian (Quinnipiac University Jones
Bag om Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415891936
  • Indbinding:
  • Hardback
  • Sideantal:
  • 210
  • Udgivet:
  • 21. December 2011
  • Størrelse:
  • 162x240x16 mm.
  • Vægt:
  • 416 g.
  • 2-3 uger.
  • 20. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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