Name: Place Branding
Price: 1788.95 DKK
Availability: InStock
Author: T. C. Melewar
ISBN: 9781472455925

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8-11 hverdage
1.788,95 kr.

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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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Sprog:
Engelsk

ISBN:
9781472455925

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
342

Udgivet:
5. december 2019

Størrelse:
241x162x20 mm.

Vægt:
666 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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