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Place Branding - T. C. Melewar - Bog

- Connecting Tourist Experiences to Places

af T. C. Melewar, Chiara Mauri
Place Branding af T. C. Melewar
Bag om Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781472455925
  • Indbinding:
  • Hardback
  • Sideantal:
  • 342
  • Udgivet:
  • 5. december 2019
  • Størrelse:
  • 241x162x20 mm.
  • Vægt:
  • 666 g.
  • 8-11 hverdage.
  • 17. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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