Vi bøger
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Place Branding

Place Branding - T. C. Melewar - Bog

- Connecting Tourist Experiences to Places

af T. C. Melewar, Chiara Mauri
Place Branding af T. C. Melewar
Bag om Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781472455925
  • Indbinding:
  • Hardback
  • Sideantal:
  • 342
  • Udgivet:
  • 5. December 2019
  • Størrelse:
  • 241x162x20 mm.
  • Vægt:
  • 666 g.
  • 2-3 uger.
  • 16. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om T. C. Melewar

Vis alle bøger af T. C. Melewar

Beskrivelse af Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Brugerbedømmelser af Place Branding



Andre købte også..
Find lignende bøger
Bogen Place Branding findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.