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Places - Simon Anholt - Bog

- Identity, Image and Reputation

Bag om Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230239777
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 18. november 2009
  • Størrelse:
  • 163x234x17 mm.
  • Vægt:
  • 422 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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