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Political Marketing Alchemy - Andre Turcotte - Bog

- The State of Opinion Research

Bag om Political Marketing Alchemy

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030537128
  • Indbinding:
  • Hardback
  • Sideantal:
  • 101
  • Udgivet:
  • 18. august 2020
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 17. januar 2025

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Beskrivelse af Political Marketing Alchemy

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

Brugerbedømmelser af Political Marketing Alchemy



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