Name: Political Marketing Alchemy
Price: 571.95 DKK
Availability: InStock
Author: Andre Turcotte
ISBN: 9783030537128

Political Marketing Alchemy af Andre Turcotte

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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

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Sprog:
Engelsk

ISBN:
9783030537128

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
101

Udgivet:
18. august 2020

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.

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