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Power of Customer Misbehavior - Kalle Lyytinen - Bog

- Drive Growth and Innovation by Learning from Your Customers

af Kalle Lyytinen, M. Fisher, M. Abbott
Power of Customer Misbehavior af Kalle Lyytinen
Bag om Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137348913
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. november 2013
  • Størrelse:
  • 220x149x18 mm.
  • Vægt:
  • 340 g.
  • 8-11 hverdage.
  • 17. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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