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The Power of Customer Misbehavior - Kalle Lyytinen - Bog

- Drive Growth and Innovation by Learning from Your Customers

af Kalle Lyytinen, M. Fisher, M. Abbott
The Power of Customer Misbehavior af Kalle Lyytinen
Bag om The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349467792
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. januar 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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