Udvidet returret til d. 31. januar 2025

The Power of Customer Misbehavior - Kalle Lyytinen - Bog

- Drive Growth and Innovation by Learning from Your Customers

Bag om The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349467792
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. januar 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 20. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Brugerbedømmelser af The Power of Customer Misbehavior



Find lignende bøger
Bogen The Power of Customer Misbehavior findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.