Udvidet returret til d. 31. januar 2025

Principles of Marketing - Frances Brassington - Bog

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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273695592
  • Indbinding:
  • Paperback
  • Sideantal:
  • 1296
  • Udgivet:
  • 3. august 2006
  • Udgave:
  • 4
  • Størrelse:
  • 266x198x54 mm.
  • Vægt:
  • 2300 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

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