Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Bag om Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

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Sprog:
Engelsk

ISBN:
9783319170541

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
683

Udgivet:
13. maj 2015

Udgave:
2015

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

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