Proceedings of the 1997 World Marketing Congress

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This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

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Sprog:
Engelsk

ISBN:
9783319369440

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
655

Udgivet:
29. oktober 2016

Udgave:
12015

Størrelse:
279x210x35 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

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