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Product Strategy and Management - Michael Baker - Bog

af Michael Baker
Product Strategy and Management af Michael Baker
Bag om Product Strategy and Management

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273694502
  • Indbinding:
  • Paperback
  • Sideantal:
  • 560
  • Udgivet:
  • 19. April 2007
  • Udgave:
  • 2
  • Størrelse:
  • 188x245x31 mm.
  • Vægt:
  • 888 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Product Strategy and Management

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

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