Product Strategy: Mastering the Basics and Dominating the Competition - Gary Metcalfe - Bog

So you have a great product. Guess what? Your competitors have one as well. How do you ensure that your product stands out? How do you guarantee the success of your hard work? The answer: Product StrategyAll great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way!Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves: Unclear product goalsCustomer miscommunicationPoor vision and hefty backlogsLack of feedbackPoor marketingand much much more.....Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no time!Here's a small taste of what you'll learn: Elements of a great visionOptimal marketing strategiesCustomer feedbackHow to fix a bad strategyProduct managementImportant rolesCareers in product managementGrab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization!