Name: Qualitative Marketing Research
Price: 297.95 DKK
Availability: InStock
Author: Rajagopal
ISBN: 9781949991017

Qualitative Marketing Research af Rajagopal

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297,95 kr.

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Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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Sprog:
Engelsk

ISBN:
9781949991017

Forlag:
Business Expert Press

Indbinding:
Paperback

Sideantal:
196

Udgivet:
30. januar 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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