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Qualitative Marketing Research - Rajagopal - Bog

- Understanding How Behavioral Complexities Drive Marketing Strategies

Bag om Qualitative Marketing Research

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781949991017
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 30. januar 2019
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Qualitative Marketing Research

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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