Quantitative Marketing and Marketing Management

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Hardback
8-11 hverdage
1.156,95 kr.

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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Sprog:
Engelsk

ISBN:
9783834930606

Forlag:
Gabler

Indbinding:
Hardback

Sideantal:
627

Udgivet:
18. juni 2012

Udgave:
2012

Størrelse:
245x178x39 mm.

Vægt:
1202 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

Forlænget returret til d. 31. januar 2025

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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