Name: Quintessence of Marketing
Price: 427.95 DKK
Availability: InStock
Author: Svend Hollensen
ISBN: 9783662524251

Quintessence of Marketing af Svend Hollensen

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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

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Sprog:
Engelsk

ISBN:
9783662524251

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
144

Udgivet:
17. september 2016

Udgave:
12014

Størrelse:
235x155x8 mm.

Vægt:
2409 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

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