Name: Real Luxury
Price: 569.95 DKK
Availability: OutOfStock
Author: R. Nair
ISBN: 9781137395566

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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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Sprog:
Engelsk

ISBN:
9781137395566

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
228

Udgivet:
27. august 2014

Størrelse:
145x217x19 mm.

Vægt:
424 g.

Leveringstid: Ukendt - mangler pt..

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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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