Name: Real Luxury
Price: 562.95 DKK
Availability: InStock
Author: R. Nair
ISBN: 9781349484232

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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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Sprog:
Engelsk

ISBN:
9781349484232

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
228

Udgivet:
1. januar 2014

Udgave:
12014

Størrelse:
140x216x0 mm.

Vægt:
310 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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