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Relationship Marketing Re-Imagined - Naresh K. Malhotra - Bog

- Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

af Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar
Relationship Marketing Re-Imagined af Naresh K. Malhotra
Bag om Relationship Marketing Re-Imagined

Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631574337
  • Indbinding:
  • Paperback
  • Sideantal:
  • 168
  • Udgivet:
  • 15. April 2016
  • Størrelse:
  • 229x152x10 mm.
  • 8-11 hverdage.
  • 19. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Relationship Marketing Re-Imagined

Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

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