Name: Reputation Management
Price: 725.95 DKK
Availability: OutOfStock
Author: John Doorley
ISBN: 9781032577982

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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Sprog:
Engelsk

ISBN:
9781032577982

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
360

Udgivet:
3. april 2025

Udgave:
5

Størrelse:
178x254x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 3. april 2025

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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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