Name: Resistance to Innovation
Price: 474.95 DKK
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Author: Shaul Oreg
ISBN: 9780226632605

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Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.

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Sprog:
Engelsk

ISBN:
9780226632605

Forlag:
The University of Chicago Press

Indbinding:
Hardback

Sideantal:
208

Udgivet:
12. juni 2015

Størrelse:
238x162x21 mm.

Vægt:
446 g.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.

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