Name: Rethinking Prestige Branding
Price: 1076.95 DKK
Availability: InStock
Author: Wolfgang Schaefer
ISBN: 9780749479220

Rethinking Prestige Branding af Wolfgang Schaefer

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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

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Sprog:
Engelsk

ISBN:
9780749479220

Forlag:
Kogan Page Ltd

Indbinding:
Hardback

Sideantal:
272

Udgivet:
3. marts 2016

Udgave:

Størrelse:
241x164x23 mm.

Vægt:
574 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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1.026,95 kr.

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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

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