Rhetorical and Critical Approaches to Public Relations II

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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

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Sprog:
Engelsk

ISBN:
9780805864243

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
392

Udgivet:
19. februar 2009

Udgave:
2

Størrelse:
152x229x23 mm.

Vægt:
440 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

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