Name: Sensory Marketing
Price: 637.95 DKK
Availability: InStock
Author: Bertil Hulten
ISBN: 9781526423252

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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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Sprog:
Engelsk

ISBN:
9781526423252

Forlag:
SAGE Publications Ltd

Indbinding:
Paperback

Sideantal:
240

Udgivet:
27. maj 2020

Størrelse:
241x171x25 mm.

Vægt:
432 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

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