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Setting Agendas in Cultural Markets - Philemon Bantimaroudis - Bog

- Organizations, Creators, Experiences

af Philemon Bantimaroudis

indgår i Routledge Research in Communication Studies serien

Setting Agendas in Cultural Markets af Philemon Bantimaroudis
Bag om Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367874803
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 10. december 2019
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 13. december 2024
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This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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