Name: Signaling Family Firm Identity
Price: 575.95 DKK
Availability: InStock
Author: Sandra Wolf
ISBN: 9783658206710

Signaling Family Firm Identity af Sandra Wolf

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575,95 kr.

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She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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Sprog:
Engelsk

ISBN:
9783658206710

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
163

Udgivet:
17. januar 2018

Udgave:
12018

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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