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Social Responsibility in Marketing - A. Coskun Samli - Bog

- A Proactive and Profitable Marketing Management Strategy

af A. Coskun Samli
Social Responsibility in Marketing af A. Coskun Samli
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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899306285
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 30. September 1992
  • Størrelse:
  • 216x140x14 mm.
  • 2-3 uger.
  • 17. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

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