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Sport Business in the Global Marketplace - A. Smith - Bog

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349508457
  • Indbinding:
  • Paperback
  • Sideantal:
  • 241
  • Udgivet:
  • 4. Oktober 2002
  • Udgave:
  • 12003
  • Størrelse:
  • 228x154x14 mm.
  • Vægt:
  • 390 g.
  • 8-11 hverdage.
  • 18. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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