Name: Strategic Brand Management
Price: 644.95 DKK
Availability: InStock
Author: Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-Elliott
ISBN: 9780198797807

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644,95 kr.

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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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Sprog:
Engelsk

ISBN:
9780198797807

Forlag:
Oxford University Press

Indbinding:
Paperback

Sideantal:
368

Udgivet:
3. august 2018

Udgave:
4

Størrelse:
188x245x18 mm.

Vægt:
800 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 5. december 2024

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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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