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Hardback
12. februar 2025
1.416,95 kr.

Bag om Strategic Brand Storytelling

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

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Sprog:
Engelsk

ISBN:
9781032974415

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
170

Udgivet:
12. februar 2025

Størrelse:
174x246x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 12. februar 2025

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This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

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