Name: Strategic City Branding
Price: 540.95 DKK
Availability: OutOfStock
Author: Viriya Taecharungroj
ISBN: 9781032958989

Strategic City Branding af Viriya Taecharungroj

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Hardback
31. januar 2025
540,95 kr.

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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

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Sprog:
Engelsk

ISBN:
9781032958989

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
114

Udgivet:
31. januar 2025

Størrelse:
138x216x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 31. januar 2025

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Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

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