Name: Strategic Luxury Management
Price: 1787.95 DKK
Availability: InStock
Author: David Millan Planelles
ISBN: 9780367858346

Strategic Luxury Management af David Millan Planelles

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Sprog:
Engelsk

ISBN:
9780367858346

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
248

Udgivet:
23. november 2021

Størrelse:
156x234x0 mm.

Vægt:
644 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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