Name: Strategic Marketing
Price: 581.95 DKK
Availability: OutOfStock
Author: Ian Wilson
ISBN: 9780004990378

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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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Sprog:
Engelsk

ISBN:
9780004990378

Forlag:
Pearson Education Limited

Indbinding:
Paperback

Sideantal:
296

Udgivet:
31. maj 1996

Størrelse:
159x235x19 mm.

Vægt:
454 g.

Leveringstid: Ukendt - mangler pt..

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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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