Name: Strategic Marketing for the C-suite
Price: 1042.95 DKK
Availability: InStock
Author: David Midgley
ISBN: 9781680830569

Strategic Marketing for the C-suite af David Midgley

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Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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Sprog:
Engelsk

ISBN:
9781680830569

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
214

Udgivet:
30. oktober 2015

Størrelse:
156x234x11 mm.

Vægt:
308 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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