Study Promotional Tools Pharmaceutical Industry - Srivastava Vinita - Bog

A thorough and updated knowledge of existing and new drugs is essential for the physician. Various promotional tools are used in the pharmaceutical industry to inform, educate and influence the prescribing behavior of physicians. The promotion aimed at physicians thus performs a two-pronged role. On the one hand it informs and educates physicians because they are primarily interested in patient care and would like o keep abreast of scientific advances in the field.