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Success Factors of Regional Strategies for Multinational Corporations - Patrick Heinecke - Bog

- Appropriate Degrees of Management Autonomy and Product Adaptation

Bag om Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790826395
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 26. januar 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 236x163x24 mm.
  • Vægt:
  • 602 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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