Name: The Activation Imperative
Price: 644.95 DKK
Availability: InStock
Author: William Rosen
ISBN: 9781442257047

The Activation Imperative af William Rosen

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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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Sprog:
Engelsk

ISBN:
9781442257047

Forlag:
Rowman & Littlefield

Indbinding:
Hardback

Sideantal:
222

Udgivet:
29. november 2016

Størrelse:
237x161x2 mm.

Vægt:
492 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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